Designer and stylist Michaela Jedinak takes her message of empowerment and choice to a global audience with a new website, range extensions and online style consultations.
How it all begun on the 09.06.2013
Starting with just seven dresses four years ago, fashion designer, personal stylist and businesswoman Michaela Jedinak has come a long way in her mission to deliver a clothing range that provides the ultimate blend of empowerment and choice. Her dresses are now worn by royalty, TV personalities and some of the world’s most recognisable businesswomen.This week, Michaela has unveiled the launch of her exciting new website www.michaelajedinak.com which offers virtual consultations and even more colours, fabrics and styles, made to order in the UK for worldwide delivery in just 12 days.
|Fast Fashion vs Flattering FOREVER
Most women will have felt the elation of finding THE perfect dress. Perhaps it’s been seen on a person they admire, or featured in a magazine, but when they finally track it down and try it on, it simply does not flatter them. It can be a stark reminder that chasing the latest fashion trends often ends in disappointment.Back in 2013, Michaela Jedinak was only too aware of this problem and was determined to make purchasing a new dress a more empowering and enjoyable experience for every woman, and this did not necessarily mean the same dress for everyone. She developed a range of dresses which could be perfectly customised to flatter every body type.After launching her first range of seven dresses, Michaela made it possible to not only get the perfect dress, but in the most flattering colour, with the ideal length and just the right shape!Fast-forward to the end of 2017 and the Michaela Jedinak brand has grown from strength to strength. Now the collection includes hundreds of styles and customisation options, additional ranges of coats, blouses, tops, outfits, scarves and skirts, along with endless fabric and colour variations.WATCH: MICHAELA JEDINAK’s BRAND PHILOSOPHY!
|Personal Tailoring without the Price Tag
With prices starting at £495, a Michaela Jedinak dress is designed to be an investment piece, boasting high quality Italian fabrics for comfort, fit and skilled craftsmanship. For women who spend most of their time in a dress, or who simply want to add some stylish but well-fitting items to their collection, the Michaela Jedinak range is stylish and on trend, without being faddy, so there are no concerns that these dresses will look out of place in the seasons to come.Ready Made or Made For You
Each item in the range can be customised for size, hemline, sleeve length, fabric and colour. Additionally, there are a limited number of ready-to-wear items available for immediate shipping. All items are made in Britain and worldwide delivery is available in just 12 days, giving women all over the world the opportunity to embrace the true meaning of ‘dressing for success’.Virtually Yours
With many customers finding it difficult to fit in traditional face to face style appointments and growing demand from overseas, Michaela has also launched a new service offering online style appointments via Skype. After receiving professional style advice from Michaela, customers can then browse the website and begin creating their personalised items, made exactly to flatter their body shape, size, height and even hair colour and complexion. From consultation through to delivery, customers are literally transforming their wardrobes from dull to dynamic in less than two weeks!Michaela comments:
“I am passionate about finding the perfect fit and style for a woman’s shape. I want to empower women to wear a dress that makes them look and feel good, bringing a smile to their face every time they are wearing it. I believe that everyone is different and they should build on their own unique DNA rather than try to be a bad copy of someone else. There is the perfect dress for everyone, it just isn’t the same one.ABOUT MICHAELA JEDINAK:
Michaela Jedinak is a personal stylist, designer and fashion entrepreneur. She launched her fashion label in 2013. Michaela has a unique range of experiences from the fashion, media and design industries in London, New York, Milan and Prague.
She was Managing Director of Cosmopolitan in Prague where she deepened her passion for colour and style. While working for a design agency in Milan she developed a love for Italian women’s style. They naturally know how to effortlessly look their best and create their own signature looks. While working for Grey Interactive she recognised the potential for online media to empower women and dramatically improve the clothes shopping experience. In 2005 she founded one of the leading colour and style consultancies Joy of Colour. In 2009 she launched Joy of Clothes, www.joyofclothes.com, to share her personal styling experience with a wider audience. It is now one of the leading personal style websites with a loyal worldwide following. In 2012 Michaela published her first eBook: ‘STYLE ME, Your Personal Stylist’. In 2013 she launched her first dress collection.
More Details – For more information visit www.michaelajedinak.com
Hi-Res Images – Hi-res cut out images of all products are available on request
Press Samples – Selected samples are available on request on a loan and return basis
Product Showcase – Michaela is available to personally bring and showcase her collection to press offices
Interviews and Contributions – Michaela is available for interviews and contributed guest pieces
For press enquiries, images, sample requests or interviews, please contact Jenna Owen at the Michaela Jedinak Press Office on 01603 743 363 or email [email protected].
You can also contact Michaela directly at [email protected]