I am a fashion designer who appreciates the diversity in body shapes.I design garments with women’s body shape in mind and challenge traditional retailers and designers who create dresses for one idealised body shape. My mission is to use fashion to empower women and make women strong at their weak places. My garments are elegant, timeless designs with a feminine chic and a contemporary touch. They allow women to move with ease and make them feel confident and comfortable throughout the day. Please watch my video to learn more about what I do.
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on Wednesday, January 3rd, 2018 at 1:29 pm in Media, News.
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"For those who live in dresses, Michaela Jedinak's concept is a eureka moment."
The Daily Telegraph
"Work dresses for high flyers. An e-boutique of smart and chic wardrobe solutions"
The Financial Times
"Michaela Jedinak is one of a few designers seeking a new formula for feminine authority."
The Wall Street Journal
"Little red dress is a cut above the rest"
The Times
"Michaela Jedinak is the new destination for power dresses. You may recognise her pieces as they're a favourite among stylish newsreaders."
Harpers Bazaar
"Pick of the Power dresses. The ideal dress for TV appearances"
