Fashion shouldn’t cost the Earth

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Consumer awareness is growing slowly on the issues of climate change and social responsibility, the “slow fashion” movement emerged as a response and more and more brands are committed to ethical and sustainable fashion and are gaining momentum.

#DAVOS2020 #Worldeconomicfornum

We, at Michaela Jedinak, are proud to have been be at the forefront of this increasingly conscious movement
( Please read our Sustainability Manifesto)

Sustainability is at the heart of everything we do.
We believe in creating clothing that you’ll love for years to come.

Our on-demand production model also means every piece is created just for you with the highest quality in craftsmanship to last.
Not just one season.


We don’t subscribe to the traditional seasonal calendar but offer you what you want, when you want it.
We encourage you to buy less and invest in quality.


Our pieces are modern but classic, multi-seasonal, and versatile enough to create a wardrobe for all occasions