Social isolation has given us all time to reevaluate many things – the impact our purchases have on the planet and on humanity. We’ve seen – and celebrated – the return of animals near our homes, less pollution and cleaner air.
But what will happened when we come out of self -isolation?
Will it have a positive change to make better and smarter decisions for ourselves and the environment or will be revenge shopping next?
Revenge shopping can expresses by:
Trying to make up for lost time and shopping?
Picking up the sort of shopping habits that we did before – the sort of shopping that has driven us to purchase 80 billion garments a year?
E.g.: I-need-a-new-dress-for-every day in- a- month, the shopping-for-entertainment thing or the idea of an “It” bag ” feel frivolous, decadent and wrong.
I believe the focus will be on investment buys with a focus on timeless items. History has shown that when the economy is going through a tough time the focus shifts to value, craftsmanship and quality.
Hermès, rang up $2.7 million (£2.2 million) in sales in one day in its Guangzhou flagship, according to WWD.
Many will say owning a Hermes bag is an investment buy and a must have.
In my eyes it is a decadent purchase that doesn’t fit the Zeitgeist for a greener and animal cruelty free world.
I just can’t follow the argument of someone who argues to need and want a bag that is made out of a diamond-studded Himalayan crocodile?
Moving forward we have to shop with purpose and with impact by choosing sustainable fashion over fast fashion and over one time purchases.
Your sustainable wardrobe should be based on conscious fashion.
” I believe that each of us has the power to make a difference to the world we live in, simply by choosing to purchase more consciously. “