In the EU, total packaging waste in 2016 amounted to nearly 87 million tonnes or about 170 kg per person.
The majority of brands rely on single-use plastic materials, which are difficult, if not impossible, to recycle.
We took drastic measures over a year ago and removed all unnecessary packaging like gift boxes, cards, catalogues, tissue paper and gift boxes. It is part of our SUSTAINABILITY MANIFESTO 💪
And here is why we need to have a CALL TO ACTION for REMOVING all UNNECESSARY PACKAGING
With rampant returns, you’re adding to the impact of clothing manufacturing and potentially doubling the carbon footprint of a garment in the process.
Many retailers send products out in branded boxes with black tissue paper and ribbon. That package is then surrounded by a second cardboard box, creating“mountains of waste.
🤜The amount of single-use packaging is then doubled if the customer exchanges an item.
Yes, there is the possibility of choosing recyclable or biodegradable and that the e-tailer is actively working to replace plastic hangers, branded bags, ribbons, jewellery boxes and labels with more eco-friendly materials.
🤜BUT – and it is a big hurdle – that this packaging tends to be between two to 10 times more expensive than plastic packaging, which averages around 4 cents per bag.
As a result only the likes of ZARA can compensate these costs
So, what to do:
1. Extra charge for sustainable packaging
2. Or remove unnecessary packaging
It works for us, because we communicated to our customers why we took these measures.
And to be honest – they are not missing the unnecessary packaging that lasts only a NANO SECOND if they get instead a beautiful sustainable garment made to last.
They can see where there money went to- and that is QUALITY IN FABRIC– DESIGN – AND MAKE ❣️
Removing all unnecessary is a non brainer.