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Are you wearing the RAIN FOREST?


Are you wearing the rain forest? Did you know the impact of fast fashion on the degradation of rainforests?⁠  If the label says: RAYON or VISCOSE than it is likely that you are wearing the rain forest.

  • The first is where products, such as leather, are made as a result of deforestation and land clearing (Brazil and the Amazon are hit particularly hard here). ⁠ ⁠
  • The second refers to products directly made from forests: manmade cellulose fabrics such as viscose, rayon, and modal, as well as packaging. ⁠ ⁠
  • These manmade materials are produced via the deforestation of the world’s last-remaining, irreplaceable old-growth forest.⁠ ⁠
  • Three billion trees disappear into packaging every year a n d 150 million trees disappear into viscose every year. ⁠ ⁠ That figure has doubled since 2013 and is slated to double again within the next five to eight years.
  • More than 150 million trees are logged every year and turned into a cellulosic fabric – if placed end to end those trees would circle the earth seven times.
  • Less than 20 per cent of the world’s ancient forests remain in intact tracts large enough to maintain biological diversity.

Be aware when buying your next dress, top or trousers that when you see viscose, rayon, modal, cupro, Tencel, or lyocell, you should question where those wood-based fibres were sourced from. ⁠ ⁠

  • Check the composition label what your garment is made of and if in doubt – don’t buy. ⁠Always ask yourself ⁠:” Are you wearing the rain forest.’?

⁠Don’t buy it because it is cute or/and cheap alone. It must have value in sourcing- fabric, and making.⁠ ⁠ ⁠ * Remember that packaging also originates from forests. ⁠ ⁠


Choose products that are made to last⁠.

AND look into ones that require fewer resources⁠ ⁠.

At Michaela Jedinak we design stylish & sustainable dress solutions that are made with the highest craftsmanship, so you can enjoy them for a very long time. For more information on our sustainable design process, please read our Sustainability Manifesto.